If you’ve decided to launch a dropshipping store, it is a great start. The global dropshipping ads market, which stood at almost$160 billion, is expected to reach $476 billion in 2026. It is a low-cost and low-liability entry into the booming ecommerce business where you don’t need to worry about product warehousing and logistics.
The low-entry barrier also makes it highly competitive, and to survive in this neck-breaking competition, you must invest in marketing. Dropshipping advertising is key to success, and it can power your store’s growth and put you ahead of the curve. In this detailed guide, we shall cover all aspects of Dropshipping Video Ads and offer insights into creating inspiring ad campaigns.
What Is a Dropshipping Ad?
If you are running an online store, you have to advertise your products. The same is true for a dropshipping store. Dropshipping ads are the content you create to promote your store. These can be images, online brochures, or dropshipping video adsyou will sharewith your target audience.
Dropshipping ads are created for different platforms based on where you plan to target your audience. These ads help in promoting products among your existing and potential customers. You generate curiosity among your audience with these ads and trigger a desire to buy them.
Information That Should Dropshipping Ads Contain
In digital marketing, content is the “king,” and the same is true with dropshipping ads. The content of your dropshipping ads decides their success. Ask any dropshipping video ads service, and they’d say your ad must stand out and grab eyeballs immediately. You must create custom ads based on the products you sell and the audience you plan to target.
Let Us Look At Some of the Key Ingredients to a Successful Dropshipping Ad
- Product Introduction– You must grab your audience’s attention while introducing the product. Mention the product’s name, model number, version, etc., to familiarize your audience with the product.
- Brand Information – If you are selling a reputable brand, mention the brand name and the logo, as it serves as a pull for the customers. Dropshipping Video Ads services always stress the importance of brand name and logo.
- Images/Videos–The Internet is a visual medium, so your ads must contain images and videos of the product. Use high-quality images from multiple angles to offer your customers a comprehensive view of the product. Dropshipping Video ads are also a great way to introduce the product to the audience.
- Product Information–Publish detailed information about the product in your ad. You can also use tutorials or demos of the product to give your audience a better perspective before buying it.
- Pricing Details– Mention the price of the product upfront, as every online shopper expects to know it. If you are offering additional discounts, highlight the offer, as this acts as a hook for your audience. The pricing should also carry detailed shipping costs (if any) and over-the-top discounts such as coupons, card discounts, etc.
- Keywords– Your dropshipping ads must have targeted keywords. An excellent selection of keywords increases the ad’s visibility and attracts more traffic to your store. Extensively research keywords users are likely to use searching products like yours online.
- Specs & Features– Your product information should contain the specs and features of the product. For example, if you are selling mobile phones, list all the specs and mention the features contributing to the customer’s buying decision.
- Call to Action– Last but not least, never forget the CTA on your ads. Once you have grabbed a customer’s attention, you must guide them on a logical path to a sale. You can use CTA elements like ‘Add to Cart’,’ Buy Now’,etc. and highlight them prominently on the landing page.
What are the Benefits of Dropshipping Ads?
Boosts Traffic
More traffic equals more sales in your store. When you run an ad campaign, it drives more traffic to your store, increasing sales and revenue.
Brand Awareness
Dropshipping ads generate brand awareness. These ads increase your store’s visibility on search engines and social media platforms. Even if visitors don’t place an order, they become aware of your brand and share it within their network.
New Products
Advertising is the best way to introduce new products to your existing and potential customers. You can promote new product offers among your customers through dropshipping ads.
Identify Opportunities
Ad campaigns let you generate insights into your target audience’s behavior. You’ll know how they react to certain types of advertising and identify a group of people who contribute the highest share to your orders. These insights let you streamline your campaign for higher success.
Factors to Consider When Creating Dropshipping Ads
Like all other types of advertising,you must consider several factors while creating your dropshipping ad. These include
Goals
The most important mantra to a successful ad campaign is knowledge of goals. If you haven’t figured out the goals, your ad campaign will not likely fetch the intended returns.Dropshippers can have different goals with their ad campaigns. For some, it is all about increasing traffic to a store, while others focus on conversion rates. Some look to generate brand awareness, while the rest look to launch new products in style. Shortlist your goals and create your ads accordingly.
Target Audience
Once you know your goals, knowledge of the target audience should be next on your pecking order. Unless you know your target audience, you aren’t likely to succeed with the ad campaign. For example, ads directed toward people looking for budget smartphones won’t translate into conversions if you sell premium phones.
Products
The intention of running an advertising campaign is to promote and sell your products. Align your ads to the products you are selling. For instance, high-quality images would be a great marketing tool if you are selling coffee mugs. However, dropshipping video adswould make your product stand apart if you sell a garden sprinkler.
Platform
You may have plans to market dropshipping ads across platforms. However, each platform has its ecosystem, and your ads must be custom designed for the same. Instagram ads have more images and videos, but the same ads may not be the best for YouTube. Keep the platform in mind before repurposing your ads.
Cultures Sensibilities
Your target audience should be able to relate to those ads to become your customers. People from different cultures react to ads differently, so you should always consider cultural sensibilities while creating your ads. For example, if you are selling skincare products to women in the West, you can highlight how they can flaunt their glowing skin, but the same isn’t true about women in the Middle East who have to follow specific dress codes in public.
Marketing Budget
Your marketing budget would determine the kind of ad campaign you run. If you are on a tight budget, you must prioritize the platforms where you will market or the number of ads you create. Don’t spread your resources thin if you are on a tight budget. Instead, focus on one or two platforms to maximize the outcome.
Tips on How to Make Dropshipping Ads
Dropshipping Ad Agency
It is the more widely opted optionforcreating dropshipping ads. Here you hire an agency and share your brief with them, and the agency takes care of the campaign right from the concept to the final ad copy. Big ad agencies also run and manage ad campaigns on behalf of their clients and let you focus on the core areas of your business.
Pros
1. Ad agencies bring experience to the table
2. They stay updated with the latest trends in advertising
3. You can focus on your business and leave ads to experts
4. Ads are high quality and generate more sales
Cons
1. Hiring professional agencies can be expensive
2. Ads may not 100% reflect your ideas
DIY
You will be responsible for your entire ad. You must take care of every aspect of advertising, from idea to content, and run it on different marketing platforms. DIYing may involve shooting videos, editing them, and getting into the technicalities of the platforms where you are running them.
Pros
1. You can translate your ideas into reality
2. Save costs on ad creation and instead spend it on platforms
3. Develop skills that may pay you back in the future
Cons
1. Diverts attention from core business
2. It can be time consuming
3. It may lead to sub-standard ads
Ways of Running Dropshipping Ads
Once your ads are ready, you have the most significant challenge at hand – running your ads. Running a dropshipping campaign is easier said than done. You may spend thousands of dollars on a campaign that doesn’t fetch desired results. The choice of platform is crucial, and here we look at the platforms where you can run your dropshipping ads.
Facebook Dropshipping Ads
The most popular social media platform is a natural choice for most dropshippers. It has close to 3 billion users and offers you a diverse market to sell products. The in-built Facebook Advertising platform provides the perfect setting for managing a marketing campaign for your dropshipping business.
Running a dropshipping business on Facebook is easy and requires you to have a Facebook account. Ensure the account is linked to your business, and use the Ads Manager to upload and manage your campaign. Facebook’s in-built analytics tool helps you track engagement and offers actionable insights on streamlining your campaign.
Instagram Dropshipping Ads
It is the fastest-growing social media platform worldwide and is particularly popular among the largest consumer groups (Gen Y and Gen Z). Being a visual platform, it is great for running your dropshipping campaign. You can repurpose the ads in your Facebook campaign on Instagram and improvise them.
Instagram lets you run different types of visual ad campaigns, which you can use based on your product line and target audience. You can run Video ads, Instagram stories, Image ads, Slideshows, and Carousel Instagram ads. It is an easy advertising platform to get started with and ideal for influencer marketing.
TikTok Dropshipping Ads
The new kid on the blog, TikTok is the first-choice social media platform among the youth. The platform packs unique advertising features, which sets it apart from the rest. If you wish to target Gen Z with your dropshipping ads, TikTok is the platform.
Google Ads
Formerly Google AdWords, it is the latest digital advertising platform in the world and can drive thousands of users to your store. A paid search marketing technique, Google Ads allows you to place your ads above the search engine results. Unlike other dropshipping advertising platforms, Google Ads is text-based and lets you target highly searched keywords that improve your store’s visibility and conversion.
Things to Avoid When Creating Dropshipping Ads
By now, you have a fair idea of creating dropshipping ads and managing a successful campaign. However, there are a few red flags you’ll need to avoid on the way. Let us discuss the things you must avoid while creating your dropshipping ads.
Poor Quality Images/Videos
In ecommerce, customers can’t touch or smell a product. They perceive a product based on the images and videos accompanying the product listing and details. Low-res photos or poorly shot videos can cast a negative impressionof the product on your customer’s mind. Use high-resolution product images and good-quality videos in your ads. Shoot the photos and videos in well-lit conditions and edited before making their way into your ad.
Lack of Information
Lack of product information is the most significant contributor to low sales. Your ad must have detailed information on the products. Customers expect to know the product’s specs and features, and you must use accurate product data in your image and dropshipping video ads.
Information Overload
We mentioned the lack of information about the product in the earlier point. Similarly, information overload can also prove to be counterproductive. Information overload diverts attention from specs that matter and bore your audience. Highlight your product’s key specs and USPsto help the customerdecide.
Absence of Brand Information
If you are selling branded products, you must highlight the brand information. Customers trust known brands and will likely order these products from an unknown site. A new online store and an unknown brand is a hard sell. If you are dropshipping a niche product, it may take time to see order volumes grow.
Blackhat SEO
An SEO marketing campaign is the bedrock of success in the dropshipping business. However, please don’t experiment with unethical or blackhat SEO techniques, as they can invite the wrath of the search engines and lead to the delisting of your website. Build your online visibility organically. It may take time, but you will enjoy good results in the future.
Overzealous Advertising
Lastly, it would help if you didn’t get overboard with advertising. We have seen drop shippers burn thousands of dollars in over-aggressive advertising campaigns that turned away the audience. Run a targeted campaign instead based on the response you get from the audience.
Final Thoughts
Dropshipping advertising is the difference between a good and an excellent online store. All your efforts into building an inspiring dropshipping ecommerce store will go to waste if your store doesn’t attract traffic or build brand recognition.
While you can opt for the DIY route while creating these ads, opting for Dropshipping Video Ads service is a better option. These agencies have expertise in creating and aligning your ads with the latest trends in the market.
