When Is Chinese New Year 2021?
Chinese New Year 2021 will be held on Friday, February 12 this year. Usually, providers take a week off to spend time with their family, children and friends. So, you will find that most manufacturers take a vacation for a few days. Specifically between February 12 and February 25, 2021 when it is Chinese New Year 2021.
Some providers may choose to extend their vacation a week sooner or later. Production will probably slow down for a week. Therefore, it’s important to contact each vendor you’re working with to get the exact dates when they’ll be closed and start again so that you can slow down your ads during that time.
How did the Chinese New Year 2020 go?
Last year, during the Chinese New Year, dropshipping was slightly affected for most store owners. We found that most suppliers close production only for a week. Thus, most online retailers have contacted manufacturers to obtain accurate data for some of the most popular items. The most affected stores were those that are in the niche of Valentine’s Day, such as lingerie, couple gifts, flowers and stuffed animals.
Chinese New Year AliExpress
Last year the factories closed a few weeks earlier, but the manufacturers were preparing for this closure, so they produced many more products so that they could continue to sell until the actual week of the year. We expect the same type of situation for the Chinese New Year 2021.
In conclusion, the most important thing to remember is that each individual supplier must be contacted, as some manufacturers will not take a break, but some may take a break of one or even two weeks. Also, to avoid customer frustration, try to contact most suppliers for your products. And you can even announce on your website that orders may be delayed due to the Chinese New Year.
How long does it take to ship products during the Chinese New Year?
Before the Chinese New Year, some suppliers may slow down production a week or two in advance. Thus, orders received a week or two before the actual date may be delayed. In addition, orders received during the Chinese New Year week will be delayed.
There are several factors that influence the delivery time for products. You will need to contact the providers you work with the most to get specific information. Ask each vendor when they will stop processing orders and when they will start again. If you use ePacket, the shipping time will be faster than if you use standard delivery. However, if your suppliers are not based in China, then it is very possible that the products will not be delayed at all because non-Chinese suppliers do not celebrate this holiday.
Is it necessary to close the store during the Chinese New Year?
Not. There is no need to close your online store during Chinese New Year. Some Facebook groups and blogs will dramatize the delays during the Chinese New Year. Some will even say that suppliers have been shut down for a whole month – but this is not true.
It is true that during the Chinese New Year, business is affected, but will the Chinese New Year affect your store? Yes, but only for a few weeks at most. So get in touch with the vendors that produce the best-selling products to find out exactly how long they’ll be off. Once you have this information, you can decide how to go to your store.
Some changes, however, are needed. If one of the suppliers takes a few weeks off and his stock is not ready to receive orders at that time, it is best to temporarily reduce the ads for that product.
In general, if a supplier plans on taking more than a couple of weeks off, hide the items from your store a week or two before the dates they’ll be closed to prevent delays.
Another important reason why you should not close your business during the Chinese New Year is that you will scare customers. Imagine ordering from a store and a week later the store closes. Customers who have not yet received their order will be scared.
Which niches will be most affected by Chinese New Year?
The most affected niches during the Chinese New Year are at the end of January. For example, if you sell underwear, orders may not arrive in time for Valentine’s Day. If you have time-sensitive niches, Chinese New Year can affect your delivery times.
How to handle customer requests about late Chinese New Year packages?
Some customers will be scared when they see that their products are delayed, but there are still some things we can do to keep customers quiet:
- Be sure to post on your website that delays may occur during Chinese New Year.
- Remind your customers of email delays as soon as they place their orders.
- Answer all customer questions. You may have some angry customers if their package is delayed.
- Make sure you keep track of each package that is delivered during that period. If you notice that some items were not delivered at this time, please note that some customers may contact you. You can even take the initiative to inform them of any delay. Sometimes it is better to be proactive than reactive.
- Place orders as soon as possible. Placing AliExpress orders on the same day and removing deadlines for certain Chinese New Year products helps you prevent any future problems.
How to keep your store afloat during the Chinese New Year?
First, spend less on Facebook advertising. Now is not the time to scale.
Second, if your store also sells print on demand products, you should focus on those products temporarily. This will allow you to keep making money in your store during the Chinese New Year holiday.
Third, continue your marketing efforts. While you might spend less money on advertising, you should still continue posting on social media multiple times a day, blogging regularly and other activities to keep your brand at the top of mind.
Finally, keep the money in your store’s bank account. You should always have money in your bank account. If you have less money for a week or two, you should be able to pay all your monthly savings. Don’t spend every dollar you earn.
When will business return to normal after the Chinese New Year?
Business will return to normal in about a week or two after Chinese New Year for most suppliers. Some vendors may not work a little longer, but it depends on each one. You will need to contact each provider for more information.
Remember that because Chinese suppliers have been shut down for at least a week, they will have a backlog of orders to get to first, which delays things a bit for them. You will want to track orders and inform customers throughout the process.
