Launch Ads v5
Free marketing tools

Do the math before you spend.

Free calculators for ecommerce and dropshipping ads: break-even ROAS, funnel metrics and testing budgets. No sign-up.

Free tool

Profit and ROAS calculator

Know the most you can pay for a sale before you spend a cent on ads.

$
Aim for over 3x your product cost on low-ticket items, 1–1.5x on high-ticket.
$
What you pay your supplier per order, shipping included.
%
Stripe, PayPal and Shopify usually take 5–7%.
%
A healthy profit target is 20–30% of the selling price.
Break-even cost per purchase–

The most you can pay for one sale without losing money.

Break-even ROAS–

Below this ROAS, every sale loses money.

Target cost per purchase–

Pay this or less to hit your profit target.

Target ROAS–

The ROAS to aim for in Ads Manager.

Free tool

Ad funnel calculator

Turn your ad metrics into the numbers that pay the bills.

$
%
%
$
Cost per click–
Cost per purchase–
ROAS–
Sales per $1,000 spent–
Free tool

Ad testing budget planner

Plan how much to spend to give each creative a fair test.

$
Get it from the profit calculator above.
x break-even
A common rule: give each ad 1–3x your break-even cost per purchase.
days
Total test budget–
Per creative–
Daily budget–
Next step

Numbers ready? Get the ad that hits them.

Your first winning video ad for $55, delivered in 1–3 business days.

FAQ

About these tools.

Open Monday to Friday, 5am to 5pm GMT.

Contact support
What is break-even ROAS?

The return on ad spend where you make exactly zero profit. It is your selling price divided by the profit left after product cost and fees.

What is a good ROAS for dropshipping?

Anything above your break-even ROAS makes money. Use the profit calculator to find yours, then aim for your target ROAS.

Do I need to sign up?

No. Every tool runs in your browser and nothing is stored.

How long should I test an ad?

Most stores give each creative 1–3x their break-even cost per purchase in spend before deciding.

Make the numbers work.

Great ads lower your cost per purchase. Get yours in 1–3 business days.