“Preparing Our Partners for iOS 14“ – This is what Facebook announced on August 24
In short, Facebook has warned advertisers that Apple’s future anti-tracking tools could cause a more than 50% drop in Audience Network publishers’ revenue due to the removal of personalization from in-app ads.
Facebook said it does not collect the ID from advertisers (IDFA) of applications owned by Facebook on iOS 14 devices because Apple has added a feature that requires users to agree to ad tracking.
And this is to prevent cross-applications, and site tracking is used to provide specific information.
Facebook also says it is not a change it wants to make, but Apple has “forced this decision.”
“This is not a change we want to make, but unfortunately Apple’s updates to iOS14 have forced this decision. We know this may severely impact publishers’ ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future.”
How does iOS 14 affect Facebook ads and how does that affect dropshipping?
Many dropshippers are worried about how Apple iOS 14 is harming Facebook ads and wondering how it will affect them. If you are one of these people, then you have come to the right place!
How iOS 14 Hurts Facebook Ads and Campaigns
Users are then given the option “Allow tracking” or “Ask the application not to track”. If the user unsubscribes from tracking, this may prevent advertisers from preventing them from viewing personalized ads. The new tracking and tracing option applies to many third-party applications, including Facebook and other social channels.
In order for your ads to run correctly during the new iOS 14 update, both we and facebook recommend you to do certain actions.
How to Prepare Your Facebook Ads for the Update
According to Facebook guidelines, if you intend to run ads for sign-ups or other conversion events that inspire people to take action on your website, you’ll be asked to check the domain of your website to prevent any potential disruption to your advertising campaigns.
Facebook says it may be necessary to check your site. But you absolutely have to do it if you want to keep your campaigns running. Facebook makes it easy to verify your domain, so you should have this task completed as soon as possible.
Another element discussed in Facebook’s white paper is the set of limitations on ad creation. For dropshippers, it’s important to note that: “your pixel may only optimize for a maximum of 8 conversion events for each domain.”
In dropshipping, eight conversion events are more than sufficient. Just consider what conversion events are in a dropshipping store, which consists of:
- Page views
- Initiating checkout
- Purchases
There will be plenty of workarounds for this limit. For example, you can create multiple domains that each have a series of conversion events. So this shouldn’t be a huge concern for you. This does bring us to our next limitation, however.
There are more changes in addition to a limited number of conversion events for each domain. According to Facebook’s white paper, “each app is limited to 9 iOS 14 campaign at once. Each campaign is limited to 5 ad sets in the same optimization type.”
This is one of the biggest ways iOS 14 hurts Facebook ads. We’ve always recommended keeping your campaigns separate to gauge the performance of each one. But now, it’s even more important to separate iOS campaigns from desktop, Android, and others.
Will the iOS 14 update make dropshipping disappear?
Despite these limitations, people are wondering if the end of dropshipping has begun, but it is not! While iOS 14 damages ads on Facebook, it does not completely interrupt the advertising path.
There will be some changes that will more or less affect your campaigns, but you will still be able to thrive with your campaigns.
Despite these limitations, people are wondering if the end of dropshipping has begun, but it is not – while iOS 14 damages ads on Facebook, it does not completely interrupt the advertising path.
There will be some changes that will more or less affect your campaigns, but you will still be able to thrive with your campaigns.
There are 4 main things to run ads with the new update and prepare your campaigns:
1. Apple users will continue to receive your advertising campaigns.
With this update, people will still be able to see ads. They’re only given the option to avoid tracking for more customization, but that doesn’t mean they’ll completely drop ads on Apple devices.
You may not be able to target those users as effectively, but you will not be completely invisible to your audience on these devices.
2. Make sure the domain of your website is verified
For your Facebook Ads campaigns to work on iOS 14, you need to make sure your domain is verified. Facebook could argue that this is not always necessary, but there is no doubt that it is mandatory.
3. You will be limited to 8 conversion events
Although eight domain conversion events are more than enough to help your campaigns succeed, you should keep in mind that this limit exists. You can use multiple campaigns in multiple domains as a solution.
4. You Can Only Run 9 iOS 14 Campaigns Simultaneously
With this limit on the number of iOS 14 campaigns, this update only emphasizes the importance of keeping your iOS 14 campaigns separate from others as you test ads for Apple devices.
That is, dropshipping will not be severely affected, even if other updates will affect other campaigns in the future. It will have an impact on retargeting efforts, but dropshipping is here to evolve. Dropshipping has been around for a long time and consists of simply shipping products to consumers from suppliers. It does not depend on AliExpress, Alibaba or any other platform. There will always be ways to get around potential obstacles that could hinder you. It’s just about change, and change has always been and has always been affected by e-commerce and dropshipping, but there have always been ways to circumvent these “problems.”
The key is to be able to adapt to these changes as you grow your business and navigate the evolving landscape. If you spend time learning from people who have a lot of dropshipping experience, it will be much easier to apply your own business strategies.
