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Drop shipping is a great business model, allowing you to flex your entrepreneurial muscles without requiring large startup costs or significant inventory management. That said, the drop shipping space is competitive, so you need to do all you can to stand out from the crowd. An email newsletter is one handy tool you can use for a competitive edge. This guide provides tips for how to use email newsletters to grow your dropshipping business’ customer base.
Understand the benefits of a newsletter for your business
An email newsletter is a great way to promote your business while giving your target audience value-added content they actually appreciate. It’s a step above meaningless advertisement that’s just about self-promotion. Newsletters allow you to drive organic traffic to your website, which can improve search engine optimization. They also establish authority and credibility. Plus, they’re great for promoting new products and services while maintaining a strong, consistent brand.
Learn how to write great newsletter content
A great newsletter starts with great content. Hubspot offers a comprehensive guide to creating a newsletter that people will actually read. Tips include balancing your newsletter content so that it’s 90% educational and 10% promotional and keeping design and copy minimal. You should also pick one primary call-to-action for each newsletter. You don’t want to overwhelm your readers with too much information.
Use best practices to encourage more people to read your newsletter
Ideally, you want as many people to read your newsletter as possible. There are some simple best practices to follow to achieve this goal, such as creating strong subject lines. Your subject line helps your email stand out before the reader even opens it. You want something that’s short and snappy but clever and meaningful. Ideally, it will address your audience’s pain points—a problem they have that your drop shipping business can solve.
Use hacks like GIFs to add personality to your newsletter
Once your reader looks beyond the subject line and opens the newsletter, you want to keep them engaged. Incorporate some fun into your material with personalized elements like GIFs. There are many online tools where you can access a variety of GIFs for free. This is a great way to get a reader’s attention and encourage them to start reading. You can also use a video-to-GIF maker to create your own GIFs, trimming videos precisely to the moment that you want to capture as a GIF.
Embrace technology to make your newsletter creation and editing easier
If you’re new to creating email newsletters, you may be overwhelmed at first. Rest assured, there are many tools to help make the job easier. Creative Bloq offers a roundup of technologies to help craft, design, and edit great-looking, professional newsletters. Examples include AWeber, MailChimp, and Benchmark. Some tools like MailChimp also offer statistics on opens and clicks, so you can track newsletter performance.
Consider enlisting outside professionals to help with your newsletters
If you’re still struggling with newsletter creation, consider hiring a pro. Launch Ads can help create ads for your newsletters. You can also hire pros to write, design, and manage your newsletters. There are alternatives to a traditional recruiting agency, which can help you find the right experts to help. When you work with a recruiting pro, you can trust them to vet talent from all over the world, assessing experts in fields from marketing to technology. In just a couple of days, you can get a list of potential newsletter pros to hire.
Dropshipping is a competitive industry, but a newsletter can help you stand out from the crowd. By hiring the right experts to help with your newsletter creation and using best practices like incorporating GIFs, you can create compelling newsletters to grow your customer base.
For more pointers on helping your dropshipping business thrive, check out the blog.
